A Study to Determine the Significance of Market Penetration in the Consumer Electronic Products Industry
Description: The purposes of this study were to prepare an analysis of the size, growth, structure, and problems of the industry; determine the influence of imports on the general structure of the industry; determine the significance of market penetration to domestic manufacturers, wholesalers, retailers, and foreign manufacturers and importers; and examine the market penetration reporting mechanism, its accuracy, usefulness, promptness in feedback of data, and the advantages and disadvantages of maintaining secrecy of data.
Date: May 1973
Creator: Thornton, Nelson LeRoy
Item Type: Thesis or Dissertation
Partner: UNT Libraries