UNT Theses and Dissertations - 4 Matching Results

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Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

Description: This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to … more
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Date: August 2000
Creator: Mills, Juline
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Consumers' Behavioral Intentions Regarding Online Shopping

Description: This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Prod… more
Date: August 2000
Creator: Kumar, Shefali
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Real Estate Investment Trust (REIT) as an Exit Strategy for Inn Owners

Description: The commercial value for Bed and Breakfasts and Country Inns did not kept pace with other lodging establishments. Lodging real estate investment trusts (REITs) grew in the 1990's by acquiring hotels and motels but not the smaller Inns. This study investigated what sale terms and conditions an Inn owner would sell their property to a REIT. The study examined what conditions an innkeeper would manage the property for the REIT once the sale was closed. This study concluded that a REIT was not a fe… more
Date: May 2000
Creator: Spielman, Daniel L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Strategic Alliance Between a Bed & Breakfast Inn and a Restaurateur: Impact on Net Income of the Bed & Breakfast Inn

Description: This study was conducted to investigate the impact of restaurant facilities, belonging to a B&B and leased to a professional restaurateur, upon the revenue of the B&B. This study assessed the physical demands placed on the B&B operator by an on-premises restaurant. Lack of sufficient data precluded proving the premise that an on-premises restaurant leased to a restaurateur would increase the income of the B&B without placing undue physical demands on the B&B operator. However, many contributing… more
Date: August 2000
Creator: Filler, Eunice Jeraldine
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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