"It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 times."--leaves 1 and 35.
"The survey of commercial job opportunities in the City of McAllen, Texas, was undertaken for the purpose of determining: 1. The numerical importance of training for the different kinds of local commercial positions. 2. The desired age, sex, training, and experience for employees in the different commercial positions of the City. 3. Information to be used in the revision of the commercial curriculum of the McAllen Senior High School and in the vocational guidance of students, and in the placement of graduates. 4. The importance and kinds of office equipment in general use locally. 5. The means by which employers of the City of McAllen, Texas, obtain commercial employees. A local survey seemed desirable in order to understand the local situation and needs in regard to commercial courses offered in the high school, and to revise the commercial curriculum intelligently."--leaf 1.
In Peters and Pomeroy's fourth edition of Commercial Law, a number of cases are cited where there is a difference between the laws and rulings of the various states. There are only three cases in which the difference is given. The procedure was to find all of the cases in which there is any doubt as to the Texas law, and to quote the law or ruling as given by Peters and Pomeroy, and then to give the law or ruling of the State of Texas.
The problem in this study is to make a comparison of the qualifications and duties of secretaries of city school superintendents in Oklahoma, with regard to academic training stenographic duties, duties pertaining to financial records and reports, banking duties, duties pertaining to general records and reports, duties pertaining to bus and transportation reports, teaching duties and miscellaneous duties.
The purpose of this problem is to make a comparative study between Gregg Shorthand and Thomas Natural Shorthand. The problem is to compare the learning difficulties of the two systems, and to determine which system is easier to read and write by comparing the rules and principles and the writing fluency.
The aim of this study was to suggest adjustments for the commercial curricula of Lafayette County and to determine the vocational opportunities for commercial graduates of the smaller and medium-sized high schools in a small section of central Missouri.
The purpose of this study was to prepare a rating scale to be applied as an objective basis in the selection of business arithmetic textbooks. After the rating scale was developed, it was then applied to a number of recently published texts to demonstrate its use and practical value.
The purpose of the survey was to study the business organizations from the standpoint of type, number of office employees, and the type and number of office machines used, in order that the commercial courses of the Kingsville High School could be patterned to these business needs.
This thesis is proposed and the study is made from a firm conviction that for the United States the system of private enterprise is the one that best suits our national temperament and our great abilities.
It is in order that the college student in secretarial training might have some definite idea as to the kinds of on-the-job duties she might be expected to perform and the type of background knowledge she might be expected to know--or at least be able to find out quickly when needed--that this study has been made.
The purpose of this study is to try to answer these questions: By what standards may application letters for teaching positions be judged? How well does the average teacher meet these standards in his own application letters? What changes should teachers make in their application letters to make them stronger?
This study was undertaken as an investigation into the content of the high school course in consumer education that is included in certain course outlines and textbooks, and also an investigation of the general nature of the course in consumer education as it is now being taught in high school.
The purpose of this study is to determine the organization, content, and method of presentation for a course of study in the principles and problems of business for the college student beginning his study in business education.
This study was undertaken for the purpose of finding the standard requirements and qualifications demanded of employees by the sales, sales service, and executive divisions of the average department stores, and the rewards and benefits enjoyed by the employees for faithful and efficient service rendered to the organization.
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