UNT Theses and Dissertations - 2 Matching Results

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Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption

Description: The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The intercept survey was conducted at a major entertainment-themed mall in north Texas. Multiple regression analyses (N = 202) indicate that demographic characteristics and mall shopping orientation were significant predictors of mall perception. Also, two mall perception factors (Sensation and Physical Environment) were predictors of hedonic and utilitarian mall shopping satisfaction. However, hedonic and utilitarian mall shopping satisfaction were found not to predict mall consumption in terms of cross-shopping, money spent, and time spent.
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Date: August 2002
Creator: Buhrman, Tiffany
Partner: UNT Libraries

Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy

Description: This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. Also, there existed a high level of synergy among the existing three retail channels.
Date: May 2003
Creator: Pookulangara, Sanjukta Arun
Partner: UNT Libraries