UNT Theses and Dissertations - 5 Matching Results

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Choice Androgyny

Description: This work provides an alternative theory of gendered consumption that explains chronic and situational shifts in consumers' preferences for masculine, feminine, and androgynous choices, beyond the effects of gender identities.
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Date: August 2019
Creator: Jones, Niusha
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Partner: UNT Libraries

Exploring EHR Adoption and Implementation: The Impact of Resource Advantage Theory on Healthcare Organization's Competitive Position

Description: The hospitals and their healthcare providers need to optimize simultaneously three outcomes: healthcare costs, healthcare options offered to customers, and information utilization efficiency. The adoption of electronic healthcare record (EHR) technologies is a potential managerial mechanism for balancing these outcomes. EHR offers patient management and decision support capabilities that can ameliorate health delivery outcomes for patients, doctors, and hospitals through better-informed busines… more
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Date: August 2019
Creator: Malhan, Amit Sundeep
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Partner: UNT Libraries
open access

From Property to Person: Understanding the Mediating Role of Control on Ovulation in the Female Consumer Experience

Description: My aim is to design a research program that emphasizes inclusivity through empiricism rather than anecdotes and benevolent sexism. To accomplish this goal, I review and build on the work assessing the influence of fertility in the female consumer experience (FCE). Fertility, especially menstruation, has been used anecdotally for too long. This research was designed to address the gap in knowledge around the way in which women perceive advertisements. More specifically, the role fertility plays … more
Date: August 2019
Creator: Njoroge, Lydia
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

How the Conflict of Autonomous and Controlled Motivation Influences Sales Controls to Inside Sales Agents' Work Outcomes

Description: Through the use of multiple methodologies and analytical approaches, this dissertation combines (1) sales control; (2) call center service; and (3) motivational theory to extend sales control literature beyond its current state, to consider the conflicting motivational perspectives an inside sales agent has to experience. To achieve this unification, this dissertation consists of three essays intended to: (1) identify the influence of autonomous and controlled motivation on operational sales o… more
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Date: August 2019
Creator: Conde, Gonzalo R
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Social Class and Consumer Choice

Description: Marketing research is lacking in the study of how SES influences consumption choices beyond access to purely economic resources, which merely represent purchasing power without explaining consumer preference. The first essay of this dissertation addresses this gap by examining an understudied social resource known as cultural capital—internalized knowledge, skills and behaviors reflecting cultural competence—that can influence the types of products consumers choose. The second essay examines lo… more
Date: August 2019
Creator: Mas, Erick M
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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