UNT Theses and Dissertations - 4 Matching Results

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Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square … more
Date: December 2010
Creator: Garnett, Rebecca
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture

Description: Mobile phone usage has grown rapidly and is widely used as an advertising channel. Both short message service (SMS) and multimedia messaging service (MMS) are typically used for mobile advertising. The goals of this study are to examine the determinants of attitudes toward mobile advertising in an apparel context and subsequent impact on behavior intention and to investigate the effects of modality and culture on attitudes toward apparel mobile advertising. Results indicate that entertainment, … more
Date: August 2010
Creator: Koo, Wanmo
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Development of a Test Blueprint for a Hospitality Management Capstone Course to Measure Programmatic Student Learning Outcomes

Description: The purpose of this study was to develop a test blue-print for a hospitality management capstone course to measure programmatic student learning outcomes. A total of 50 hospitality industry professionals and hospitality management faculty were interviewed through focus group discussions, and a post-focus group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint was developed from the weighted proportions determined by this st… more
Date: May 2010
Creator: Stevenson, Jackie M.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.

Description: The purpose of this study was twofold. First, the study compared fashion personality characteristics and shopping behaviors of African-American and Caucasian-American college students. Secondly, this study examined characteristics of leadership in general, and fashion leadership specifically, on fashion personality characteristics. The fashion personality characteristics studied included fashion leadership, fashion involvement, shopping enjoyment, and fashion consciousness. The participants con… more
Date: May 2010
Creator: Angelo, Davette
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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