UNT Theses and Dissertations - 3 Matching Results

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The Impact of Quality on Customer Behavioral Intentions Based on the Consumer Decision Making Process As Applied in E-commerce

Description: Perceived quality in the context of e-commerce was defined and examined in numerous studies, but, to date, there are no consistent definitions and measurement scales. Instruments that measure quality in e-commerce industries primarily focus on website quality or service quality during the transaction and delivery phases. Even though some scholars have proposed instruments from different perspectives, these scales do not fully evaluate the level of quality perceived by customers during the entire decision-making process. This dissertation purports to provide five main contributions for the e-commerce, service quality, and decision science literature: (1) development of a comprehensive instrument to measure how online customers perceive the quality of the shopping channel, website, transaction and recovery based on the customer decision making process; (2) identification of the determinants of customer satisfaction and the key dimensions of customer behavioral intentions in e-commerce; (3) examination of the relationships among perceived quality, customer satisfaction and loyalty intention using empirical data; (4) application of different statistical packages (LISREL and PLS-Graph) for data analysis and comparison of how these methods impact the results; and (5) examination of the moderating effects of control variables. A survey was designed and distributed to a total of 1126 college students in a large southwestern university in the U.S. Exploratory factor analysis, confirmatory factor analysis, and structural equation modeling with both LISREL and PLS-Graph are used to validate the comprehensive instrument and test the research hypotheses. The results provide theoretical and normative guidelines for researchers and practitioners in the e-commerce domain. The research results will also help e-commerce platform providers or e-retailers to improve their business and marketing strategies by providing a better understanding of the most important factors influencing customer behavioral intentions.
Date: August 2012
Creator: Wen, Chao
Partner: UNT Libraries

An Investigation of Factors Influencing the User's Social Network Site Continuance Intention

Description: The social network sites (SNS) industry has recently shown an abnormal development pattern: An SNS could rapidly accumulate a large number of users, and then suffer a serious loss of users in a short time, which subsequently leads to the failure of the Web site in the highly competitive market. The user's social network site continuance is considered the most important factor for an SNS to keep its sustainable development. However, little knowledge of the user's SNS continuance raises the following research question: What factors could significantly influence the user's SNS continuance intention? To address this research question, I study the question from three lenses of research, including the I-view, the social interactivity view, and the trust based view. The I-view is an extension of the IS continuance model. From this research perspective, I tested the influence of the utilitarian factor (i.e., perceived usefulness) and the hedonic factor (i.e., perceived enjoyment) on the user's satisfaction in the I-view. In addition, I extend the umbrella construct, confirmation, into two sub-constructs, informativeness and self-actualization, and respectively study their influences on the utilitarian factor and the hedonic factor. I find that the user's perceived enjoyment has a significant positive effect on the user's satisfaction, thereby motivating the user to continue using the SNS. The perceived informativeness of an SNS and the user's self-actualization through information sharing with others on the Web site both have significant positive effects on the user's perceived usefulness and perceived enjoyment. From the social interactivity perspective, I suggest that a user's social gains could have a projection effect on the user's satisfaction in an SNS and his or her SNS continuance intention. Most previous studies emphasized on the influence of social connection outcomes (i.e., social capitals) on the user's behavioral intention, but ignored the fact that an individual would ...
Date: December 2012
Creator: Han, Bo
Partner: UNT Libraries

A Study of the Intent to Fully Utilize Electronic Personal Health Records in the Context of Privacy and Trust

Description: Government initiatives called for electronic health records for each individual healthcare consumer by 2014. the purpose of the initiatives is to provide for the common exchange of clinical information between healthcare consumers, healthcare providers, third-party payers and public healthcare officials.This exchange of healthcare information will impact the healthcare industry and enable more effective and efficient application of healthcare so that there may be a decrease in medical errors, increase in access to quality of care tools, and enhancement of decision making abilities by healthcare consumers, healthcare providers and government health agencies. an electronic personal health record (ePHR) created, managed and accessed by healthcare consumers may be the answer to fulfilling the national initiative. However, since healthcare consumers potentially are in control of their own ePHR, the healthcare consumer’s concern for privacy may be a barrier for the effective implementation of a nationwide network of ePHR. a technology acceptance model, an information boundary theory model and a trust model were integrated to analyze usage intentions of healthcare consumers of ePHR. Results indicate that healthcare consumers feel there is a perceived usefulness of ePHR; however they may not see ePHR as easy to use. Results also indicate that the perceived usefulness of utilizing ePHR does not overcome the low perceived ease of use to the extent that healthcare consumers intend to utilize ePHR. in addition, healthcare consumers may not understand the different components of usage: access, management, sharing and facilitating third-party ePHR. Also, demographics, computer self-efficacy, personal innovativeness, healthcare need and healthcare literacy impact a healthcare consumer’s privacy concerns and trusting intentions in the context of ePHR and intent to utilize ePHR. Finally, this research indicates that healthcare consumers may need a better understanding of the Health Insurance and Portability and Accountability Act of 1996 (HIPAA) regulations of ePHR as well as ...
Date: May 2012
Creator: Richards, Rhonda J.
Partner: UNT Libraries