Factors Associated with Behavioral Intention to Disclose Personal Information on Geosocial Networking Applications
Description:
Information privacy is a major concern for consumers adopting emerging technologies dependent on location-based services. This study sought to determine whether a relationship exists among factors of personalization, locatability, perceived playfulness, privacy concern and behavioral intention to disclose personal information for individuals using location-based, geosocial networking applications. Questionnaire responses from undergraduate students at a 4-year university provide insight into th…
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Date:
May 2012
Creator:
Cox, Trissa
Partner:
UNT Libraries