The Impact of Quality on Customer Behavioral Intentions Based on the Consumer Decision Making Process As Applied in E-commerce
Description:
Perceived quality in the context of e-commerce was defined and examined in numerous studies, but, to date, there are no consistent definitions and measurement scales. Instruments that measure quality in e-commerce industries primarily focus on website quality or service quality during the transaction and delivery phases. Even though some scholars have proposed instruments from different perspectives, these scales do not fully evaluate the level of quality perceived by customers during the entir…
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Date:
August 2012
Creator:
Wen, Chao
Partner:
UNT Libraries