Congressional Research Service Reports - 4 Matching Results

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Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication

Description: “Rhetoric,” wrote Aristotle, “is the power of determining in a particular case what are the available means of persuasion.” This report reviews some effective means for the rhetoric of persuasive communication in speeches written by congressional staff for Senators and Representatives.
Date: February 25, 1998
Creator: Neale, Thomas H.
Partner: UNT Libraries Government Documents Department

Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication

Description: “Rhetoric,” wrote Aristotle, “is the power of determining in a particular case what are the available means of persuasion.” This report reviews some effective means for the rhetoric of persuasive communication in speeches written by congressional staff for Senators and Representatives.
Date: February 25, 1998
Creator: Neale, Thomas H.
Partner: UNT Libraries Government Documents Department

Federal Advertising Law: An Overview

Description: This report provides a brief overview of federal law with respect to five selected advertising issues: alcohol advertising, tobacco advertising, the Federal Trade Commission Act, advertising by mail, and advertising by telephone. There are numerous federal statutes regulating advertising that do not fit within any of these categories; as random examples, the Food, Drug, and Cosmetic Act requires disclosures in advertisements for prescription drugs ; the Truth in Lending Act governs the advertising of consumer credit ; and a federal criminal statute makes it illegal falsely to convey in an advertisement that a business is connected with a federal agency.
Date: February 9, 1998
Creator: Cohen, Henry
Partner: UNT Libraries Government Documents Department