Use of Trademarks as Keywords to Trigger Internet Search Engine Advertisements
Description:
This report provides a summary and analysis of judicial opinions that have developed the current state of trademark law governing keyword-triggered advertising. It discusses background of the issue, keyword advertising, and litigation related to keyword advertising.
Date:
March 22, 2010
Creator:
Yeh, Brian T.
Item Type:
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Report
Partner:
UNT Libraries Government Documents Department