The Aerie, Yearbook of University of North Texas, 1990 Page: 282
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GROUP MARKETS ATHLETICS
he Athletic Top Twenty
consisted of twenty stu-
dents who served as marketing agents
for the athletic department. Jim
Hobdy, assistant athletics director in
charge of marketing and promotions,
organized the Athletic Top Twenty.
Since this project was new to the
department, the selection process was
informal. Hobdy said he brain-
stormed and picked the most de-
pendable students for the first group.
The students were representatives of
the entire campus and had different
backgrounds and were involved with
various organizations on campus.
"The main criteria is that you have
some sort of salesmanship," Hobdy
Members of the Centennial Aces of
Collegeland rehearse for the 'Fessor
Graham Saturday Night Stage Show.
Photo by Melissa Polm
said. The athletics department wanted
to find students who were comfort-
able with selling because they became
the department's marketing agents on
campus. The group planned activities
to encourage more people to attend
the various athletic events and fund-
raisers. The Athletic Top Twenty had
three projects on its agenda for the
spring semester. The Taste of North
Texas, "Pack the Pit", and the "Satur-
day Night Stage Show".
The Taste of North Texas was a
food tasting party that the athletics
department sponsored with the divi-
sion of hotel and restaurant manage-
ment and the Denton Restaurant As-
sociation. The food tasting was on
February 15, 1990, before the basket-
ball double-header against Northeast
Louisiana State University. The
group's job was the promote tickets
sales for the event which provided
scholarship money for the athletic
"Pack the Pit" was an effort to fill
the Coliseum for the March 1 basket-
ball game against UT-Arlington. The
group used drawings, give-aways and
a half-time show to draw attention to
the game and encourage attendance.
The "Saturday Night Stage Show"
was a Centennial event. The group
was in charge of ticket sales and pro-
motion of the show.
"One of the criticisms, and a valid
one, is that there are still a lot of
people on this campus who don't
know when we are having ball games.
We just don't have the money or the
people to do everything. But we hope
to get that problem corrected,"
Members of the Athletic Top
Twenty were to be part of the organi-
zation until they graduated, at which
time they were to be replaced. - by
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University of North Texas. The Aerie, Yearbook of University of North Texas, 1990, yearbook, 1990; Denton, Texas. (digital.library.unt.edu/ark:/67531/metapth61055/m1/285/: accessed October 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Special Collections.