Parasocial Interactions Online: Candidate Intimacy in Webpages and Facebook

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Description

This article presents research assessing cognitive processing and behavioral outcome differences that occur when the public interacts with political candidates' webpages as opposed to viewing their Facebook pages.

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16 p.

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Schartel Dunn, Stephanie G. & Nisbett, Gwendelyn S. December 2014.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by UNT Frank W. and Sue Mayborn School of Journalism to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 30 times , with 4 in the last month . More information about this article can be viewed below.

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Description

This article presents research assessing cognitive processing and behavioral outcome differences that occur when the public interacts with political candidates' webpages as opposed to viewing their Facebook pages.

Physical Description

16 p.

Notes

Abstract: Research presented in this article assesses cognitive processing and behavioral outcome differences that occur when the public interacts with political candidates’ webpages as opposed to viewing their Facebook pages. Further, an exploration into perceptions individuals have of these candidates and the potential for developing parasocial relationships is pursued. Findings suggest that perceptions of intimacy are directly related to perceptions of candidates’ credibility and potential political action; these findings have clear implications on future political marketing strategies.

Source

  • The Journal of Social Media in Society, 2014. Stephenville, TX: Texas Social Media Resarch Institute

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Publication Information

  • Publication Title: The Journal of Social Media in Society
  • Volume: 3
  • Issue: 2
  • Pages: 26-41
  • Peer Reviewed: Yes

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UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

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  • December 2014

Added to The UNT Digital Library

  • Aug. 29, 2017, 9:38 a.m.

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Schartel Dunn, Stephanie G. & Nisbett, Gwendelyn S. Parasocial Interactions Online: Candidate Intimacy in Webpages and Facebook, article, December 2014; Stephenville, Texas. (digital.library.unt.edu/ark:/67531/metadc991036/: accessed July 19, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Frank W. and Sue Mayborn School of Journalism.