Suggestions for Parcel Post Marketing Page: 2
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FARMERS' BULLETIN 703.
One of the most important requirements is the bringing of the
producer and the consumer into business contact. This may be
attained (1) by personal acquaintance; (2) through the acquaintance
of a third person; (3) by advertising in an appropriately selected
paper; (4) by personal canvass; and (5) through the post office in
the city or town in which a customer is sought.
Once a satisfactory parcel post business is established with or
through an acquaintance, other customers are likely to be secured
through the first one. Advertising frequently may bring the pro-
ducer into touch with a prospective purchaser. Some papers run a
special parcel post advertising department or section and a brief
but well-worded advertisement often will bring results.
Another method is for the producer to make a personal canvass in
a residence section of the town or city selected. Good, representa-
tive samples of the produce available at the time doubtless will help
to secure the first sale.
The postmasters in 35 cities of the country, under the direction of
the Post Office Department, have instituted campaigns intended to
foster parcel post marketing. The names and addresses of pro-
ducers, together with the produce offered, are listed for distribution
to the patrons of the offices; and some of these postmasters issue for
distribution to producers, lists of consumers who wish to buy.
The cities are as follows:
Athens, Ga. Lincoln, Nebr.
Atlanta, Ga. Los Angeles, Cal.
Austin, Tex. Louisville, Ky.
Baltimore, Md. Lynn, Mass.
Birmingham, Ala. Minneapolis, Minn.
Boston, Mass. Nashville, Tenn.
Brooklyn, N. Y. New Orleans, La.
Chicago, Ill. Philadelphia, Pa.
Cincinnati, Ohio. Portland, Oreg.
Cleveland, Ohio. Providence, R. I.
Dallas, Tex. Richmond, Va.
Denver, Colo. Rock Island, Ill.
Detroit, Mich. San Francisco, Cal.
Galveston, Tex. Seattle, Wash.
Hartford, Conn. St. Paul, Minn.
Indianapolis, Ind. St. Louis, Mo.
La Crosse, Wis. Washington, D. C.
Persons desiring to market by parcel post should acquaint them-
selves with the time at which mails are dispatched from their post
offices, so that they may regulate the preparation and mailing of
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Flohr, Lewis B. & More, C. T. Suggestions for Parcel Post Marketing, pamphlet, 1916; Washington D.C.. (digital.library.unt.edu/ark:/67531/metadc96373/m1/2/: accessed January 17, 2019), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.