A cognitive approach to packaging: imagery and emotion as critical factors to buying decision at point-of-purchase

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Description

A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on theories of imagery, emotion, and perception.

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Kim, Gap December 1986.

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A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on theories of imagery, emotion, and perception.

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  • December 1986

Added to The UNT Digital Library

  • Nov. 15, 2016, 10:54 a.m.

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  • June 15, 2017, 2:37 p.m.

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Kim, Gap. A cognitive approach to packaging: imagery and emotion as critical factors to buying decision at point-of-purchase, thesis or dissertation, December 1986; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc935733/: accessed August 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .