Symbolic visuals in advertising: The role of relevance. Page: 3
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relevant visuals produce effects expected for relevant visuals as occurred in experiments
conducted by Mitchell and Olson (1981) and Miniard, Bhatla, Lord, Dickson and Unnava
(1991), 4) showing how relevance of symbolic visuals in advertisements relates to
specific consumer responses, and 5) offering suggestions for how the theory of relevance
can be used by researchers and marketing managers to gain a better understanding of
consumers' interpretation of advertising visuals.
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Holmes, Gary R. Symbolic visuals in advertising: The role of relevance., dissertation, August 2008; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc9089/m1/3/: accessed April 26, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .