Final Scientific/Technical Report to the U.S. Department of Energy on NOVA's Einstein's Big Idea (Project title: E-mc2, A Two-Hour Television Program on NOVA) Page: 4 of 17
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order to provide advance promotion for the premiere broadcast. The full Web site includes 14
content features with a mix of styles-from text-based articles and interviews to more interactive
content such as quizzes, games, and slide shows. The most popular feature on the site was "E =
mc2 Explained," an audio feature in which ten leading experts were asked to explain the equation
in a few minutes. This feature was also used as the basis for a podcast series, which was
launched in August 2005, with one explanation being fed each week leading up to the broadcast.
Other engaging Web site features include:
" The Legacy of E = mc2: Einstein's big idea has been enormously influential, in ways that
reach far beyond the purely scientific.
" The Equation of Today: Three young physicists contemplate how a 100-year-old
equation figures into their careers.
" The Theory Behind the Equation: Explore the eureka moment when Einstein came up
with special relativity, the theory that spawned E = mc2.
" Relativity and the Cosmos: Examine what many consider Einstein's greatest
achievement- general relativity.
" The Power of Tiny Things: How much energy does a paper clip pack? Test your
intuition in this quiz.
" Ancestors of E = mc2: Meet the visionary scientists whose experiments paved the way
for Einstein.
" The Light Stuff: Find out why the speed of light isn't always 186,000 miles per second.
" Time Traveler: Explore time dilation in this interactive version of Einstein's "twin
paradox."
" Einstein Time Line: Follow the arc of Einstein's life from his birth in 1879 till his death
in 1955.
Educational Outreach
The goals of both the informal and formal educational outreach was to extend the impact of the
NOVA program and provide additional avenues for individuals of all ages to learn about the
scientists and science behind E = mc2. Two educational guides and a multifaceted outreach plan
extended the impact of Einstein's Big Idea beyond the broadcast to reach audiences of all ages.
The DOE came on as an additional funder, allowing us to develop a print-based version of the
teacher guide to be distributed to physics teachers and DOE research laboratory education staff.
The brochure had a DOE Logo prominently displayed. In addition, libraries that participated in
outreach for the program in some cases formed partnerships with DOE laboratories.
Outreach to Libraries
The Einstein's Big Idea Library Guide contains resources for developing displays, science
activities, and community events. The 32-page guide is enclosed with this report and includes a
full-color poster, display sheets, reproducible handouts, hands-on science activities, event
directions, and a template for creating E = mc2 stickers and magnets. In August 2005, NOVANOVA's Einstein's Big Idea
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Simpson, Susanne. Final Scientific/Technical Report to the U.S. Department of Energy on NOVA's Einstein's Big Idea (Project title: E-mc2, A Two-Hour Television Program on NOVA), report, May 7, 2007; United States. (https://digital.library.unt.edu/ark:/67531/metadc889394/m1/4/: accessed April 19, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.