Geographically Based Hydrogen Consumer Demand and Infrastructure Analysis: Final Report Page: 16 of 35
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Under this scenario, demand is more concentrated in areas with high population, i.e., in urban centers.
The spread of demand from these urban centers is less than it is when policies and other external factors
(air quality and Clean Cities Coalitions) have a higher influence on consumer hydrogen vehicle demand
Table 14 shows the breakdown of area and population encompassed by each demand category.
Table 14. Demographic Emphasis Scenario Hydrogen Vehicle Demand by Area and Population
Hydrogen Vehicle Demand Area (sq. miles) Area (%) (age 30-64) Population (%)
Very high 356 0.01% 898,742 0.77%
High 8,895 0.30% 17,330,758 14.86%
Very good 34,015 1.14% 24,914,511 21.36%
Good 108,184 3.64% 24,434,580 20.95%
Fair 719,476 24.21% 28,746,209 24.65%
Low 2,100,560 70.69% 20,302,390 17.41%
In the demographic emphasis scenario, 5% of U.S. land area and 58% of the targeted population are
covered in areas with a good to very high likelihood of hydrogen vehicle demand.
Policy Emphasis Scenario-Under this scenario, attributes related to or leading to government policy
were considered most important, whereas the importance of consumer demographic information was
minimized. The exception was households with two or more vehicles, which was considered to be the
most important attribute in all scenarios and a virtual prerequisite for consumer hydrogen vehicle demand.
Attribute weightings are shown in Table 15, and the resulting demand is shown in Figure 4. The results
show the effect that government policies and incentives, if effective in influencing consumers, can have
on hydrogen vehicle demand. Table 16 shows the breakdown of area and population encompassed by
each demand category.
Table 15. Attribute Weightings-Policy Emphasis Scenario
Households with 2+ vehicles High
Household income Low
Commute distance Low
State incentives High
Clean Cities Coalitions High
Air quality High
Hybrid vehicle registrations Medium
ZEV sales mandate High
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Melendez, M. & Milbrandt, A. Geographically Based Hydrogen Consumer Demand and Infrastructure Analysis: Final Report, report, October 1, 2006; Golden, Colorado. (https://digital.library.unt.edu/ark:/67531/metadc887690/m1/16/: accessed April 23, 2019), University of North Texas Libraries, Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.