Marketing to Your Community: Becoming a Destination

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Description

Article on marketing your library collection to your community and becoming a destination for information.

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2 p.

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Sears, Suzanne December 6, 2011.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 78 times . More information about this article can be viewed below.

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Description

Article on marketing your library collection to your community and becoming a destination for information.

Physical Description

2 p.

Source

  • Federal Depository Library Program (FDLP) Connection Newsletter, 2011, Washington D.C.: FDLP

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Publication Information

  • Publication Title: FDLP Connection
  • Volume: 1
  • Issue: 5

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UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

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Marketing to Your Community: Becoming a Destination (Presentation)

Marketing to Your Community: Becoming a Destination

This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.

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Marketing to Your Community: Becoming a Destination; ark:/67531/metadc86160

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Creation Date

  • December 6, 2011

Added to The UNT Digital Library

  • June 8, 2012, 10:10 a.m.

Description Last Updated

  • Jan. 9, 2015, 11:31 a.m.

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Sears, Suzanne. Marketing to Your Community: Becoming a Destination, article, December 6, 2011; [Washington, D.C.]. (digital.library.unt.edu/ark:/67531/metadc86192/: accessed September 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .