Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture
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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture, article, April 1, 2012; Toronto, Ontario. (https://digital.library.unt.edu/ark:/67531/metadc861687/: accessed June 24, 2025), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Merchandising, Hospitality and Tourism.