Marketing to Your Community: Becoming a Destination

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Description

This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.

Physical Description

17 p.

Creation Information

Sears, Suzanne October 2011.

Context

This presentation is part of the collection entitled: UNT Scholarly Works and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 61 times . More information about this presentation can be viewed below.

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UNT Libraries

With locations on the Denton campus of the University of North Texas and one in Dallas, UNT Libraries serves the school and the community by providing access to physical and online collections; The Portal to Texas History and UNT Digital Libraries; academic research, and much, much more.

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Description

This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.

Physical Description

17 p.

Source

  • Federal Depository Library Conference and Fall Depository Library Council Meeting, 2011, Arlington, Virginia, United States

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UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

Related Items

Marketing to Your Community: Becoming a Destination (Article)

Marketing to Your Community: Becoming a Destination

Article on marketing your library collection to your community and becoming a destination for information.

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Marketing to Your Community: Becoming a Destination; ark:/67531/metadc86192

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Creation Date

  • October 2011

Added to The UNT Digital Library

  • June 8, 2012, 10:10 a.m.

Description Last Updated

  • May 22, 2013, 4:47 p.m.

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Citations, Rights, Re-Use

Sears, Suzanne. Marketing to Your Community: Becoming a Destination, presentation, October 2011; (digital.library.unt.edu/ark:/67531/metadc86160/: accessed December 12, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .