Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

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Description

The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

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iv, 80 leaves

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Drake, Jerry E. 1949.

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  • Drake, Jerry E.

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Description

The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

Physical Description

iv, 80 leaves

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UNT Theses and Dissertations

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  • 1949

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  • April 23, 2012, 10:13 p.m.

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  • Nov. 19, 2013, 7:02 a.m.

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Drake, Jerry E. Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores, thesis, 1949; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc83544/: accessed October 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .