Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

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Description

The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

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iv, 80 leaves

Creation Information

Drake, Jerry E. 1949.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 228 times . More information about this thesis can be viewed below.

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  • Drake, Jerry E.

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Description

The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

Physical Description

iv, 80 leaves

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. __Some ETDs in this collection are restricted to use by the UNT community__.

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  • 1949

Added to The UNT Digital Library

  • April 23, 2012, 10:13 p.m.

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  • Nov. 19, 2013, 7:02 a.m.

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Total Uses: 228

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Citations, Rights, Re-Use

Drake, Jerry E. Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores, thesis, 1949; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc83544/: accessed February 19, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .