Inter-organizational digital divide: Civic groups' media strategies in the Trinity River Corridor Project Page: 8
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probably make a donation today to help them combat the
misinformation in this flier. I'm excited about the
potential for the grass roots of this city to deal a David vs.
Goliath blow to all the politicians and the big money
interests who want to pave our park. I really think it could
Another post on Dallas Blog described public debates over the proposed toll road:
As I mentioned in that post, the crowd was more vocal on
the Vote Yes! side. Angela Hunt and Sandy Greyson got
the laughs and applause while Tom Leppert and Veletta
Lill got laughed at and received little support from the
audience. Hunt and Greyson also did a much better job of
delivering their message.
After attending debates in different parts of the city, this
has not changed. No matter who is speaking for Vote
Yes! or Vote No!, the crowd support is clearly on the
Vote Yes! side. TrinityVote has an all-star lineup of
debaters while the opposition can't get one person to do a
good job of selling this road. 
4.2.2. Vote No! Save the Trinity
Opposition to Proposition One was spearheaded by Vote No! Save the Trinity (VNST), a
campaign organized by Dallas Mayor Tom Leppert and former Mayors Laura Miller and Ron
Kirk. This group formed soon after a press conference held by Angela Hunt announcing
TrinityVote's opposition to the toll road. The VNST campaign comprised both supporters of the
Trinity River Corridor Project as a whole, and groups and individuals specifically interested in
the toll road. Unlike TrinityVote, Vote No! Save the Trinity hired many external firms . The
list of donors to Vote No! Save the Trinity included mainly wealthy Dallasites and exclusive
groups such as the Dallas Citizens Council . Altogether, Vote No! Save the Trinity raised
more than US$559,000 in donations.
The editorial board of the Dallas Morning News, the region's major (and fairly conservative)
daily newspaper generally supported Vote No! Save the Trinity's pro-toll road position.
Vote No! Save the Trinity (VNST) purchased television advertisements that cost about
US$200,000 to produce and broadcast (Levinthal, 2007c). They also purchased radio
advertisements, and paid a local rap artist to write and record a song, which was aired on local
radio stations, that informed people of the anti-toll road position as well as where and when to
vote . Mayor Tom Leppert recorded a series of radio messages as well. Vote No! Save the
Trinity seldom used billboards, instead relying mostly on yard signs. VNST's political consultant
Carol Reed estimated that the group 'posted over 14,000 yard signs' (interview with Carol Reed,
18 February 2010). Vote No! Save the Trinity also used direct mailings.
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Ignatow, Gabriel & Schuett, Jessica Lynn. Inter-organizational digital divide: Civic groups' media strategies in the Trinity River Corridor Project, article, November 7, 2011; [Chicago, Illinois]. (digital.library.unt.edu/ark:/67531/metadc78305/m1/8/: accessed June 28, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT College of Public Affairs and Community Service.