Inter-organizational digital divide: Civic groups' media strategies in the Trinity River Corridor Project Page: 15


1. E.g., Bonchek, 1995, 1997; Gurak and Logie, 2003; Hara and Estrada, 2005; Ward, et al.,
2003; Garrett, 2006.
2. Van Aelst and Walgrave, 2002; Wojcieszak, 2009, p. 566; Arquilla and Ronfeldt, 2001;
Myers, 2000; Brainard and Siplon, 2000.
3. Van Laer and Van Aelst, 2009, p. 231.
4. Van Laer and Van Aelst, 2009, p. 232.
5. Diani, 2000; Margolis and Resnick, 2000; di Gennaro and Dutton, 2006, pp. 311-312;
Wojcieszak, 2009.
6. In total, TrinityVote collected more than US$205,000 in political contributions. The largest
single contributor was Steve Milwee, an outdoor advertising businessman, who donated
billboard space. In addition, funds for TrinityVote brochures and postcards were published from
a US$21,000 donation from Digital 3 Printing, a local business. All campaign contribution
information in this section is from Bush and Levinthal (2007).
7. In the weeks preceding the 6 November vote, vandalized versions of signs produced by Vote
No! Save the Trinity (the main pro-toll road group) appeared throughout Dallas featuring the
words "Vote No! Pave the Trinity" rather than "Save the Trinity." Vote No! Save the Trinity
spokeswoman Becky Mayad publicly requested that Angela Hunt "call upon her supporters to
please stop this activity as soon as possible" (Levinthal, 2007d).
9. The Dallas political consulting team, The Reeds, PRC, coordinated the campaign. A Dallas
consulting firm, Elettore, managed the campaign's Web site and social media. Allyn & Co.
handled the advertising. Willis Johnson was hired as a radio commentator for outreach to
Dallas's lower-income southern sector. Political consultant and former president of the Greater
Dallas Hispanic Chamber of Commerce Brenda Reyes organized Hispanic outreach, and the
consultant Becky Mayad was VNST's spokeswoman (Levinthal, 2007a).
11. 7/trinity-vote-no-rap-produced-by-dallas-rapper-

13. Diani, 2000, p. 386.

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Ignatow, Gabriel & Schuett, Jessica Lynn. Inter-organizational digital divide: Civic groups' media strategies in the Trinity River Corridor Project, article, November 7, 2011; [Chicago, Illinois]. ( accessed October 18, 2017), University of North Texas Libraries, Digital Library,; crediting UNT College of Public Affairs and Community Service.