Public goods and private interests: Understanding non-residential demand for green power

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Description

This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase - and frequently pay a premium for - renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policy makers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives.

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50 pages; OS: Windows

Creation Information

Wiser, Ryan H.; Fowlie, Meredith & Holt, Edward A. January 1, 2001.

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This report is part of the collection entitled: Office of Scientific & Technical Information Technical Reports and was provided by UNT Libraries Government Documents Department to Digital Library, a digital repository hosted by the UNT Libraries. More information about this report can be viewed below.

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Description

This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase - and frequently pay a premium for - renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policy makers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives.

Physical Description

50 pages; OS: Windows

Notes

OSTI as DE00776644

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  • Other Information: PBD: 1 Jan 2001

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  • Report No.: LBNL--47300
  • Grant Number: AC03-76SF00098
  • DOI: 10.2172/776644 | External Link
  • Office of Scientific & Technical Information Report Number: 776644
  • Archival Resource Key: ark:/67531/metadc719795

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Office of Scientific & Technical Information Technical Reports

Reports, articles and other documents harvested from the Office of Scientific and Technical Information.

Office of Scientific and Technical Information (OSTI) is the Department of Energy (DOE) office that collects, preserves, and disseminates DOE-sponsored research and development (R&D) results that are the outcomes of R&D projects or other funded activities at DOE labs and facilities nationwide and grantees at universities and other institutions.

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Creation Date

  • January 1, 2001

Added to The UNT Digital Library

  • Sept. 29, 2015, 5:31 a.m.

Description Last Updated

  • Sept. 1, 2016, 6:53 p.m.

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Wiser, Ryan H.; Fowlie, Meredith & Holt, Edward A. Public goods and private interests: Understanding non-residential demand for green power, report, January 1, 2001; Berkeley, California. (digital.library.unt.edu/ark:/67531/metadc719795/: accessed December 12, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.