Utility Green-Pricing Programs: What Defines Success? (Topical Issues Brief) Metadata

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  • Main Title Utility Green-Pricing Programs: What Defines Success? (Topical Issues Brief)


  • Author: Swezey, B.
    Creator Type: Personal
  • Author: Bird, L.
    Creator Type: Personal


  • Sponsor: United States. Department of Energy.
    Contributor Type: Organization
    Contributor Info: US Department of Energy (United States)


  • Name: National Renewable Energy Laboratory (U.S.)
    Place of Publication: Golden, Colorado
    Additional Info: National Renewable Energy Lab., Golden, CO (United States)


  • Creation: 2001-09-13


  • English


  • Content Description: ''Green pricing'' is an optional service through which customers can support a greater level of investment by their electric utility in renewable energy technologies. Electric utilities in 29 states are now implementing green-pricing programs. This report examines important elements of green-pricing programs, including the different types of programs offered, the premiums charged, customer response, and additional factors that experience indicates are key to the development of successful programs. The best-performing programs tend to share a number of common attributes related to product design, value creation, product pricing, and program implementation. The report ends with a list of ''best practices'' for utilities to follow when developing and implementing programs.
  • Physical Description: vp.


  • Keyword: Utilities
  • Keyword: Green Marketing
  • Keyword: Implementation
  • Keyword: Green Pricing
  • Keyword: Green Energy
  • STI Subject Categories: 29 Energy Planning, Policy And Economy
  • Keyword: Renewable Energy Sources Utilities
  • STI Subject Categories: 32 Energy Conservation, Consumption, And Utilization
  • Keyword: Green Power
  • Keyword: Green Electricity
  • Keyword: Design
  • Keyword: Electric Utilities


  • Other Information: PBD: 13 Sep 2001


  • Name: Office of Scientific & Technical Information Technical Reports
    Code: OSTI


  • Name: UNT Libraries Government Documents Department
    Code: UNTGD

Resource Type

  • Report


  • Text


  • Report No.: NREL/TP-620-29831
  • Grant Number: AC36-99GO10337
  • DOI: 10.2172/788746
  • Office of Scientific & Technical Information Report Number: 788746
  • Archival Resource Key: ark:/67531/metadc716271