An Evaluation of the Efforts of Denton Apparel Stores in Securing Student Trade

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Description

"The purpose of this study is to determine the extent to which Denton apparel stores have succeeded in securing student trade, and from the findings, draw some conclusions concerning improvement of relations with students which would maximize the amount of student trade obtained by these stores... according to the findings, the Denton apparel stores as a whole do not seem to be achieving their maximum potential in securing student trade...It seems that most of the stores could substantially increase the amount of trade secured by expanding their advertising and sales promotion plans, by handling line of merchandise which are most … continued below

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vii, 73 leaves

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McGee, Mack Edwin August 1953.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 30 times. More information about this thesis can be viewed below.

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  • McGee, Mack Edwin

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"The purpose of this study is to determine the extent to which Denton apparel stores have succeeded in securing student trade, and from the findings, draw some conclusions concerning improvement of relations with students which would maximize the amount of student trade obtained by these stores... according to the findings, the Denton apparel stores as a whole do not seem to be achieving their maximum potential in securing student trade...It seems that most of the stores could substantially increase the amount of trade secured by expanding their advertising and sales promotion plans, by handling line of merchandise which are most appealing to the students, and by adjusting their price lines to the ranges in which students normally buy. "-- leaves 1,63.

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vii, 73 leaves

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  • August 1953

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  • Aug. 15, 2015, 10:32 p.m.

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  • Feb. 2, 2016, 12:17 p.m.

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McGee, Mack Edwin. An Evaluation of the Efforts of Denton Apparel Stores in Securing Student Trade, thesis, August 1953; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc699719/: accessed March 18, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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