The New Hampshire retail competition pilot program and the role of green marketing

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Description

Most states in the US are involved in electric industry restructuring, from considering the pros and cons in regulatory dockets to implementing legislative mandates for full restructuring and retail access for all consumers. Several states and utilities have initiated pilot programs in which multiple suppliers or service providers may compete for business and some utility customers can choose among competing suppliers. The State of New Hampshire has been experimenting with a pilot program, mandated by the State Legislature in 1995 and implemented by the New Hampshire Public Utilities Commission (NHPUC), before it implements full retail access. Green marketing, an attempt ... continued below

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20 p.

Creation Information

Holt, E.A. & Fang, J.M. November 1, 1997.

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This report is part of the collection entitled: Office of Scientific & Technical Information Technical Reports and was provided by UNT Libraries Government Documents Department to Digital Library, a digital repository hosted by the UNT Libraries. More information about this report can be viewed below.

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  • Holt, E.A. Ed Holt and Associates, Inc. (United States)
  • Fang, J.M. National Renewable Energy Lab., Golden, CO (United States)

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Description

Most states in the US are involved in electric industry restructuring, from considering the pros and cons in regulatory dockets to implementing legislative mandates for full restructuring and retail access for all consumers. Several states and utilities have initiated pilot programs in which multiple suppliers or service providers may compete for business and some utility customers can choose among competing suppliers. The State of New Hampshire has been experimenting with a pilot program, mandated by the State Legislature in 1995 and implemented by the New Hampshire Public Utilities Commission (NHPUC), before it implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally friendly without referring to the energy resource used to generate electricity, was used by several suppliers or service providers to attract customers. This appeal to environmental consumerism was moderately successful, but it raised a number of consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues raised and their implications.

Physical Description

20 p.

Notes

OSTI as DE98001733

Source

  • Other Information: PBD: Nov 1997

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  • Other: DE98001733
  • Report No.: NREL/TP--260-23446
  • Grant Number: AC36-83CH10093
  • DOI: 10.2172/563192 | External Link
  • Office of Scientific & Technical Information Report Number: 563192
  • Archival Resource Key: ark:/67531/metadc690879

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Office of Scientific & Technical Information Technical Reports

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Creation Date

  • November 1, 1997

Added to The UNT Digital Library

  • Aug. 14, 2015, 8:43 a.m.

Description Last Updated

  • March 31, 2016, 3:17 p.m.

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Holt, E.A. & Fang, J.M. The New Hampshire retail competition pilot program and the role of green marketing, report, November 1, 1997; Golden, Colorado. (digital.library.unt.edu/ark:/67531/metadc690879/: accessed August 17, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.