Willingness to pay for electricity from renewable energy

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Description

National polls reveal widespread public preference and willingness to pay more for renewables. ``Green pricing`` programs attempt to capitalize on these preferences and on an expressed willingness to pay more for environmental protection. This report explores the utility option of green pricing as a method of aggregating public preferences for renewables. It summarizes national data on public preferences for renewables and willingness to pay (WTP) for electricity from renewable energy sources; examines utility market studies on WTP for renewables and green-pricing program features; critiques utility market research on green pricing; and discusses experiences with selected green-pricing programs. The report draws ... continued below

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34 p.

Creation Information

Farhar, B.C. & Houston, A.H. September 1, 1996.

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This report is part of the collection entitled: Office of Scientific & Technical Information Technical Reports and was provided by UNT Libraries Government Documents Department to Digital Library, a digital repository hosted by the UNT Libraries. More information about this report can be viewed below.

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Description

National polls reveal widespread public preference and willingness to pay more for renewables. ``Green pricing`` programs attempt to capitalize on these preferences and on an expressed willingness to pay more for environmental protection. This report explores the utility option of green pricing as a method of aggregating public preferences for renewables. It summarizes national data on public preferences for renewables and willingness to pay (WTP) for electricity from renewable energy sources; examines utility market studies on WTP for renewables and green-pricing program features; critiques utility market research on green pricing; and discusses experiences with selected green-pricing programs. The report draws inferences for program design and future research. Given the limited experiences with the programs so far, the evidence suggests that programs in which customers pay a monthly premium for a specific renewable electricity product elicit a higher monthly financial commitment per customer than programs asking for contributions to unspecified future actions involving renewables. The experience with green-pricing programs is summarized and factors likely to affect customer participation are identified.

Physical Description

34 p.

Notes

OSTI as DE96007944

Source

  • Other Information: PBD: Sep 1996

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  • Other: DE96007944
  • Report No.: NREL/TP--460-21216
  • Grant Number: AC36-83CH10093
  • DOI: 10.2172/399985 | External Link
  • Office of Scientific & Technical Information Report Number: 399985
  • Archival Resource Key: ark:/67531/metadc675657

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Office of Scientific & Technical Information Technical Reports

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Creation Date

  • September 1, 1996

Added to The UNT Digital Library

  • July 25, 2015, 2:20 a.m.

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  • March 31, 2016, 5:58 p.m.

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Farhar, B.C. & Houston, A.H. Willingness to pay for electricity from renewable energy, report, September 1, 1996; Golden, Colorado. (digital.library.unt.edu/ark:/67531/metadc675657/: accessed September 21, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.