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on weekday evenings. "On the way home from work" and "week- day mornings and afternoons" were checked by 10 per cent and 8 per cent, respectively. In response to a question concerning Sunday shopping, 80 per cent replied that they would shop for apparel on Sunday if stores were open. Twenty per cent stated that they would not shop for apparel on Sunday. Thirty-five per cent of the women surveyed shopped for apparel once per week or more. "Every few weeks" was the reply given by 35 per cent, while 18 per cent replied that they shopped "about once per month," and 10 per cent shopped "once per season.'' One respondent chose the "other" option, stating she "rarely ever" shopped for apparel. Use of Store Services and Personnel The respondents were asked three questions pertaining to use of store services and sales personnel. In response to the first question, "How often do you have the salesperson advise you when selecting clothing?," the majority (54 per cent) answered "sometimes" with 33 per cent replying "never." Only 14 per cent reported they "often" sought the salesper- son's advice, and none of the respondents chose the "always" option. Question eighteen listed five services often performed by sales people, and asked respondents to check those that they desired. As seen in Table VII, most of the respondents
