Identification of and Means of Reaching a Potential Member of a Racquet Club in the Dallas Metroplex with Suggestions for Racquet Club Facilities and Services

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Description

This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gathered it into the total image program for a racquet club. Chapter V concludes. Members desired good tennis facilities above ... continued below

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v, 76 leaves

Creation Information

Manney, Cheryl C. August 1975.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 31 times . More information about this thesis can be viewed below.

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  • Manney, Cheryl C.

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Description

This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gathered it into the total image program for a racquet club. Chapter V concludes. Members desired good tennis facilities above anything else in a racquet club.

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v, 76 leaves

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UNT Theses and Dissertations

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  • August 1975

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  • June 24, 2015, 9:39 a.m.

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  • Aug. 2, 2016, 10:54 a.m.

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Manney, Cheryl C. Identification of and Means of Reaching a Potential Member of a Racquet Club in the Dallas Metroplex with Suggestions for Racquet Club Facilities and Services, thesis, August 1975; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc663436/: accessed July 23, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .