The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper

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Description

The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor ... continued below

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iv, 58 leaves

Creation Information

Cameron, Randy Duval December 1973.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 29 times . More information about this thesis can be viewed below.

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  • Cameron, Randy Duval

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Description

The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdoor Times, (3) to determine some reasons why readers subscribe to the Outdoor Times, (4) to examine subscribers' likes and dislikes concerning the Outdoor Times.

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iv, 58 leaves

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UNT Theses and Dissertations

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  • December 1973

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  • June 24, 2015, 9:39 a.m.

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  • Sept. 6, 2016, 9:38 a.m.

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Cameron, Randy Duval. The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper, thesis, December 1973; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc663243/: accessed December 10, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .