Use of the Mass Communication Media by Governor John B. Connally, Jr.

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Governor John B. Connally Jr., who served as chief executive of the State of Texas from 1963.to 1969, made extensive use of the mass communication media to further both his programs and his own political fortune. It is the purpose of this study to examine the history of Connally's use of the media, to evaluate the degree of success he achieved in the use of the media, and to present evidence of how he was able to achieve success in the use of the media. The study was done in three phases. In the first phase, microfilm files of two ... continued below

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iv, 145 leaves

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Shelton, James Keith December 1972.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 24 times . More information about this thesis can be viewed below.

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  • Shelton, James Keith

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Description

Governor John B. Connally Jr., who served as chief executive of the State of Texas from 1963.to 1969, made extensive use of the mass communication media to further both his programs and his own political fortune. It is the purpose of this study to examine the history of Connally's use of the media, to evaluate the degree of success he achieved in the use of the media, and to present evidence of how he was able to achieve success in the use of the media.
The study was done in three phases. In the first phase, microfilm files of two newspapers, the Dallas News and the Houston Chronicle, were studied in detail for the years 1962 through 1968. Clipping files of the Associated Press in Austin and the Dallas Times Herald also were studied for the years in question. Also, the New York Times Index was examined for references to Connally during these years. Such references were then checked on microfilm files of the Times. In the second phase, key members of Connally's staff for those years and key members of the capitol press corps in Austin were interviewed. As a third step, a questionnaire was mailed to 25 selected Texas editors soliciting their views on Connally's press relations.

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iv, 145 leaves

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  • December 1972

Added to The UNT Digital Library

  • June 24, 2015, 9:39 a.m.

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  • Sept. 15, 2016, 8:35 p.m.

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Shelton, James Keith. Use of the Mass Communication Media by Governor John B. Connally, Jr., thesis, December 1972; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc663227/: accessed December 14, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .