Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University

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Description

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was ... continued below

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vii, 105 leaves: ill.

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Choo, Kwang Yung August 1973.

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  • Choo, Kwang Yung

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Description

The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a significant difference between the male and female groups in their perception of the same concept about a journalism branch. Hypothesis Two was that there would be a significant difference between two concepts perceived by the members of the same sex group.

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vii, 105 leaves: ill.

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UNT Theses and Dissertations

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  • August 1973

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  • June 24, 2015, 9:39 a.m.

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  • Aug. 26, 2016, 12:25 p.m.

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Citations, Rights, Re-Use

Choo, Kwang Yung. Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University, thesis, August 1973; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc663215/: accessed April 23, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .