It's good business to protect your wheat investment. Page: 2
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Are You Running
Are you running unnecessary risks in your farming
operations? Are you unprotected in the face of hazards
that could destroy your wheat crop and leave you with
little or nothing to show for a whole season's effort and
Because of the increased costs of producing crops,
these questions are more important today than ever
In the old days, the farmer had no choice. The
risks were part of his heavy burden, and there was
nothing he could do about it. But today he can turn
to Federal All-Risk Crop Insurance, which places a
loss floor under the wheat crop from planting time till
harvest. It assures a return from the time, labor, and
money invested in the crop. If bad luck strikes, it substitutes
an insurance check for a zero at the end of the
It's insurance-crop insurance-and it pays off
when the farmer's efforts fail . . . from any unavoidable
cause-drought, flood, fire, hail, insects, blight,
frost-anything beyond the control of man. It's the
modern, twentieth-century answer to an age-old question.
If your truck is smashed up on the highway, you
look to your casualty contract for the damages. If
your house burs, or yourbarn blows away, you fall
back on insurance policies covering those risks. It's
the normal thing-just a part of the American way of
life. When money and effort are concentrated, as in
a car, a building, or a crop . . . when there is a
chance to lose the whole investment because of an
uncontrollable twist of fate . . . the one clear answer
has been spelled out in big letters-it's INSURANCE.
Costs of Modern Farming Run High
Mechanization and other improved methods have
stepped up efficiency in wheat production tremendously.
They have also boosted production costs . .
but without doing much to tone down the risks. It costs
Here’s what’s next.
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Federal Crop Insurance Corporation. It's good business to protect your wheat investment., book, February 1953; Washington D.C.. (digital.library.unt.edu/ark:/67531/metadc6219/m1/2/: accessed July 19, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.