A Descriptive Study of the Public Relations Practices at Hardin- Simmons University

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Description

This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of direction, it lacks focus, largely because of the mingling of public relations and fund-raising responsibilities in some staff positions and a lack of separate standards of performance for each staff member. Recommendations to strengthen the program ... continued below

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iv, 95 leaves: ill.

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Schmucker, Susan Parker August 1984.

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  • Schmucker, Susan Parker

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Description

This study examined the public relations practices-- the concept, structure, functions, goals and objectives, procedures, and standards of performance--at Hardin-Simmons University in Abilene, Texas. The study concluded that the public relations practices provide an effective, well-organized, well-planned and well-executed program based on formal goals and objectives, definite philosophy and purpose, and criteria for measurement of effectiveness. Although the program has a good sense of direction, it lacks focus, largely because of the mingling of public relations and fund-raising responsibilities in some staff positions and a lack of separate standards of performance for each staff member. Recommendations to strengthen the program include separate and distinct public relations and fund-raising responsibilities in each staff position and standards of performance for each staff member.

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iv, 95 leaves: ill.

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UNT Theses and Dissertations

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  • August 1984

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  • May 10, 2015, 6:16 a.m.

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  • Nov. 30, 2016, 12:45 p.m.

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Schmucker, Susan Parker. A Descriptive Study of the Public Relations Practices at Hardin- Simmons University, thesis, August 1984; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504432/: accessed October 24, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .