An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights Metadata

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Title

  • Main Title An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

Creator

  • Author: Falgout, Paula O'Reagan
    Creator Type: Personal

Contributor

  • Chair: Starr, Douglas P.
    Contributor Type: Personal
    Contributor Info: Major Professor
  • Committee Member: Busby, Roy Kidder
    Contributor Type: Personal
    Contributor Info: Minor Professor

Publisher

  • Name: North Texas State University
    Place of Publication: Denton, Texas

Date

  • Creation: 1983-05

Language

  • English

Description

  • Content Description: This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be improved with established objectives, specific audiences, and a formal means of evaluation.
  • Physical Description: v, 49 leaves

Subject

  • Keyword: public relations
  • Keyword: culture and merchandising
  • Keyword: consumerism
  • Library of Congress Subject Headings: Neiman-Marcus -- Public relations.
  • Library of Congress Subject Headings: Sales promotion.

Collection

  • Name: UNT Theses and Dissertations
    Code: UNTETD

Institution

  • Name: UNT Libraries
    Code: UNT

Rights

  • Rights Access: public
  • Rights Holder: Falgout, Paula O'Reagan
  • Rights License: copyright
  • Rights Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.

Resource Type

  • Thesis or Dissertation

Format

  • Text

Identifier

  • Accession or Local Control No: 1002775716-Falgout
  • Call Number: 379 N81 no. 5976
  • UNT Catalog No.: b1311155
  • OCLC: 11373961
  • Archival Resource Key: ark:/67531/metadc504421

Degree

  • Academic Department: Department of Journalism
  • Degree Discipline: Journalism
  • Degree Level: Master's
  • Degree Name: Master of Arts
  • Degree Publication Type: thesi
  • Degree Grantor: North Texas State University