An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

PDF Version Also Available for Download.

Description

This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be ... continued below

Physical Description

v, 49 leaves

Creation Information

Falgout, Paula O'Reagan May 1983.

Context

This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 23 times . More information about this thesis can be viewed below.

Who

People and organizations associated with either the creation of this thesis or its content.

Chair

Committee Member

Publisher

Rights Holder

For guidance see Citations, Rights, Re-Use.

  • Falgout, Paula O'Reagan

Provided By

UNT Libraries

The UNT Libraries serve the university and community by providing access to physical and online collections, fostering information literacy, supporting academic research, and much, much more.

Contact Us

What

Descriptive information to help identify this thesis. Follow the links below to find similar items on the Digital Library.

Degree Information

Description

This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be improved with established objectives, specific audiences, and a formal means of evaluation.

Physical Description

v, 49 leaves

Language

Identifier

Unique identifying numbers for this thesis in the Digital Library or other systems.

Collections

This thesis is part of the following collection of related materials.

UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

What responsibilities do I have when using this thesis?

When

Dates and time periods associated with this thesis.

Creation Date

  • May 1983

Added to The UNT Digital Library

  • May 10, 2015, 6:16 a.m.

Description Last Updated

  • Dec. 14, 2016, 9:23 a.m.

Usage Statistics

When was this thesis last used?

Yesterday: 0
Past 30 days: 0
Total Uses: 23

Interact With This Thesis

Here are some suggestions for what to do next.

Start Reading

PDF Version Also Available for Download.

International Image Interoperability Framework

IIF Logo

We support the IIIF Presentation API

Falgout, Paula O'Reagan. An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights, thesis, May 1983; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504421/: accessed August 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .