Effects of Forced Compliance Situations on Neutral, Unfavorable, and Extremely Unfavorable Subjects Toward Oil Companies

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This study tested effectiveness of a film in forced compliance situations on neutral and negatively predisposed individuals. Subjects (N = 48) were administered an attitudinal questionnaire, subjected to a no (control), low, moderate, or high dissonance-producing situation, and retested for attitude change. Analysis of variance for repeated measures, Scheffe's F tests, and t tests were used for analysis. Results indicated attitude change was greatest under a low dissonance-producing situation for all subjects. The moderate-dissonance situation moved unfavorable subjects toward favorability while the high dissonance situation moved extremely unfavorable subjects toward favorability. No relationship was found between degrees of dissonance and ... continued below

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v, 95 leaves : illustrations

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Kosinski, Stanley December 1977.

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  • Kosinski, Stanley

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This study tested effectiveness of a film in forced compliance situations on neutral and negatively predisposed individuals. Subjects (N = 48) were administered an attitudinal questionnaire, subjected to a no (control), low, moderate, or high dissonance-producing situation, and retested for attitude change. Analysis of variance for repeated measures, Scheffe's F tests, and t tests were used for analysis. Results indicated attitude change was greatest under a low dissonance-producing situation for all subjects. The moderate-dissonance situation moved unfavorable subjects toward favorability while the high dissonance situation moved extremely unfavorable subjects toward favorability. No relationship was found between degrees of dissonance and attitude change for netural subjects.

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v, 95 leaves : illustrations

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UNT Theses and Dissertations

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  • December 1977

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  • May 10, 2015, 6:16 a.m.

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  • Sept. 16, 2016, 9:39 a.m.

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Kosinski, Stanley. Effects of Forced Compliance Situations on Neutral, Unfavorable, and Extremely Unfavorable Subjects Toward Oil Companies, thesis, December 1977; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504363/: accessed December 15, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .