Teenage Girls' Attitudes Toward Fashion Advertising

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Description

The purpose of the study was to investigate teenage girls' attitudes toward fashion advertising and media. The study also sought to determine the influence of class enrollment and employment on attitudes toward fashion advertising. The data were collected by questionnaires administered to 121 high school girls enrolled in child development and fashion design major study classes. Descriptive statistics were computed along with a t-test for the difference between means for independent samples. Teenagers were found to possess many positive attitudes toward fashion advertising and to view print advertising less negatively than broadcast advertising. A highly significant difference was found between ... continued below

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iv, 53 leaves

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Ruiz, Joyce August 1982.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 179 times , with 11 in the last month . More information about this thesis can be viewed below.

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  • Ruiz, Joyce

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Description

The purpose of the study was to investigate teenage girls' attitudes toward fashion advertising and media. The study also sought to determine the influence of class enrollment and employment on attitudes toward fashion advertising. The data were collected by questionnaires administered to 121 high school girls enrolled in child development and fashion design major study classes. Descriptive statistics were computed along with a t-test for the difference between means for independent samples. Teenagers were found to possess many positive attitudes toward fashion advertising and to view print advertising less negatively than broadcast advertising. A highly significant difference was found between attitudes toward fashion advertising and class enrollment. In addition, a significant difference was found between attitudes toward fashion advertising and employment.

Physical Description

iv, 53 leaves

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UNT Theses and Dissertations

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  • August 1982

Added to The UNT Digital Library

  • May 10, 2015, 6:16 a.m.

Description Last Updated

  • Feb. 6, 2017, 10:52 a.m.

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Ruiz, Joyce. Teenage Girls' Attitudes Toward Fashion Advertising, thesis, August 1982; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504146/: accessed October 16, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .