An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art

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Description

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.

Physical Description

iv, 34 leaves

Creation Information

Greer, Hiram V. August 1977.

Context

This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 166 times , with 29 in the last month . More information about this thesis can be viewed below.

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  • Greer, Hiram V.

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Description

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.

Physical Description

iv, 34 leaves

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

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Creation Date

  • August 1977

Added to The UNT Digital Library

  • May 10, 2015, 6:16 a.m.

Description Last Updated

  • June 17, 2016, 3:25 p.m.

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Past 30 days: 29
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Citations, Rights, Re-Use

Greer, Hiram V. An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art, thesis, August 1977; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504001/: accessed December 14, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .