Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation]

One of 15 presentations in the series: UNT Research Symposium on African Studies available on this site.

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Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.

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24 p.

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Ketron, Seth & Blankson, Charles April 11, 2015.

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This presentation is part of the collection entitled: UNT Scholarly Works and one other and was provided by UNT College of Business to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 87 times . More information about this presentation can be viewed below.

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UNT College of Business

One of the largest business schools in the nation, the UNT College of Business strives to prepare tomorrow's business leaders in an intellectually stimulating and collegial community through high-quality teaching, research, and service. The college offers degree programs at the bachelor's, master's, and doctoral levels, along with certificate programs in a variety of disciplines.

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Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana.

Physical Description

24 p.

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  • Thinking and Rethinking Africa: Student and Faculty Research Symposium on African Studies, 2015, Denton, Texas, United States

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UNT Scholarly Works

Materials from the UNT community's research, creative, and scholarly activities and UNT's Open Access Repository. Access to some items in this collection may be restricted.

UNT Research Symposium on African Studies

This collection contains papers and presentations from the symposium, "Thinking and Re-Thinking Africa," held April 11, 2015, in Denton, Texas. Organized by the UNT Africa Task Force and supported by UNT-International, this symposium aims to bring together students and faculty from all disciplines to present their research, contribute to dialog, and extend the boundaries of knowledge about the African continent.

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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach (Paper)

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.

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Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach, ark:/67531/metadc503253

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  • April 11, 2015

Added to The UNT Digital Library

  • April 25, 2015, 8:59 p.m.

Description Last Updated

  • May 1, 2015, 3:34 p.m.

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Ketron, Seth & Blankson, Charles. Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach [Presentation], presentation, April 11, 2015; (digital.library.unt.edu/ark:/67531/metadc503240/: accessed August 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT College of Business.