Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel

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Description

This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in the Dallas and El Paso, Texas areas. Surveys were collected by mail or administered to subjects. Analyses included frequencies, percentages, t-tests, and Pearson's product-moment correlations. For both situations, mean scores indicated the most influential information sources were: clothing displays, friends, and female family members, while the most used acquisition sources were: department and specialty stores. In both situations, these women had very feminine ... continued below

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x, 109 leaves

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Sifuentes, D. Ileana August 1994.

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  • Sifuentes, D. Ileana

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This study investigated significant influences including Hispanicness, traditionalism and demographic characteristics on Hispanic women's purchase behavior when selecting work and social activity apparel. A sample of 114 Hispanic women from a Hispanic professional organization or businesses in the Dallas and El Paso, Texas areas. Surveys were collected by mail or administered to subjects. Analyses included frequencies, percentages, t-tests, and Pearson's product-moment correlations. For both situations, mean scores indicated the most influential information sources were: clothing displays, friends, and female family members, while the most used acquisition sources were: department and specialty stores. In both situations, these women had very feminine appearance attributes and very feminine and fashionable clothing style. Hispanicness, traditionalism, and demographic characteristics made some difference when selecting work and social activity apparel.

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x, 109 leaves

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  • August 1994

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  • March 9, 2015, 8:15 a.m.

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  • April 24, 2017, 12:16 p.m.

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Sifuentes, D. Ileana. Influences on the Hispanic Woman's Selection of Work and Social Activity Apparel, thesis, August 1994; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc500594/: accessed June 23, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .