An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area

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Description

This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. The business is one of personalities and experience, as much as product promoted. Large conglomerates are fast changing it.

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5, 66 leaves : ill.

Creation Information

Fogel, Betty Cruikshank May 1986.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 135 times. More information about this thesis can be viewed below.

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  • Fogel, Betty Cruikshank

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Description

This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. The business is one of personalities and experience, as much as product promoted. Large conglomerates are fast changing it.

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5, 66 leaves : ill.

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UNT Theses and Dissertations

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  • May 1986

Added to The UNT Digital Library

  • March 9, 2015, 8:15 a.m.

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  • Nov. 9, 2016, 10:08 a.m.

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Fogel, Betty Cruikshank. An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area, thesis, May 1986; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc500568/: accessed March 29, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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