Children's Inferences Based on Brand Personality Page: III
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TABLE OF CONTENTS
Page
List of Tables.............................................iv
Chapter
I. Introduction.....................................1
Statement of the problem
Purpose Statement
Research Questions
Significance of the Study
Delimitation
Assumptions
Definition of Terms
II. Review of Literature..............................5
Conceptual Framework
Review of Related Research
Summary
III. Methods and Procedures..........................14
Sample
Design
Instrumentation
Procedure
Data Analysis
IV. Results..........................................17
General Characteristics of the Sample
Inferences About Brand Personality
Sources of Inferences
Personality Characteristics Inferred
to others
Application of Brand Personality
to Self
V. Summary and Interpretations ......................39
APPENDIX A................................................44
APPENDIX B-..................................................52
REFERENCES-..................................................54iii
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Overstreet, Kay L. Children's Inferences Based on Brand Personality, thesis, December 1993; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc500407/m1/3/: accessed April 18, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .