[Receiving Water Rations]

Description

Photograph of men, woman, and children receiving two cartons of Drinking Water from the back of a truck. In the image, a line has formed for the cartons where two men inside the truck are handling the crates, a mother is consoling a crying baby in her arms, another mother, wearing bandages on her face, is fixing her son's pants. Two men and an injured woman are walking with their rations towards the camera. Narrative by Junebug Clark: Water Delivery to Florida Hurricane Disaster Victims (Re-creation) Highland Park, Michigan Photo: Joe Clark HBSS 1955 This photo is significant because in ... continued below

Physical Description

1 photograph : b&w ; 16 x 20 in.

Creation Information

Clark, Joe 1955.

Context

This photograph is part of the collection entitled: Clark Family Photography Collection and was provided by UNT Libraries Special Collections to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 26 times . More information about this photograph can be viewed below.

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Description

Photograph of men, woman, and children receiving two cartons of Drinking Water from the back of a truck. In the image, a line has formed for the cartons where two men inside the truck are handling the crates, a mother is consoling a crying baby in her arms, another mother, wearing bandages on her face, is fixing her son's pants. Two men and an injured woman are walking with their rations towards the camera. Narrative by Junebug Clark:
Water Delivery to Florida Hurricane Disaster Victims (Re-creation)
Highland Park, Michigan
Photo: Joe Clark HBSS 1955
This photo is significant because in the early 50s milk was only being distributed in glass bottles. Pure-Pak was manufacturing “New" paper carton containers, but people were reluctant to buy milk in anything but a glass bottle.
There are a series of photos in the Clark Family Photography Collection used in ads to promote the benefits of the paper carton over the glass bottle, but nothing really changed the people's opinion until…
…a hurricane hit Florida and Excello, the parent company of Pure-Pak, sent truck loads of emergency drinking water in Pure-Pak paper cartons and people finally got it. Why send glass bottles to an area already covered in broken glass? These darn things work.
Since there were no photos of the unanticipated and successful distribution of paper cartons of Drinking Water, this photo is a recreation of the event.
My mother, Bernice (back row second from right) was tasked early one morning, to call neighbors and friends to come to the parking of our studio, “Immediately, dressed just as you are to our studio parking lot)
Soon afterwards, the cardboard “Milk Carton” as opposed to the glass “Milk Bottle”, made it into everyday life and into your refrigerator today.
Photo by: Joe Clark, HBSS.
https://digital.library.unt.edu/ar…/67531/metadc499295/…/1/…
Clark Family Photo Collection
University of North Texas
Special Collections Library

Physical Description

1 photograph : b&w ; 16 x 20 in.

Notes

Digitization of this item was sponsored by a grant from The Headliners Foundation.

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Collections

This photograph is part of the following collection of related materials.

Clark Family Photography Collection

This seminal work of visual storytelling represents the extensive Clark family archives from the golden age of American photography. Their work has featured in Life Magazine, National Geographic, Look and Newsweek.

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Creation Date

  • 1955

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Added to The UNT Digital Library

  • Feb. 26, 2015, 12:30 p.m.

Description Last Updated

  • Feb. 27, 2019, 1:10 p.m.

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Total Uses: 26

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Clark, Joe. [Receiving Water Rations], photograph, 1955; (https://digital.library.unt.edu/ark:/67531/metadc499295/: accessed May 20, 2019), University of North Texas Libraries, Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Special Collections.