A Mythic Perspective of Commodification on the World Wide Web Page: IV
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Research Design................................................................................ 66
Steps in the Study .................. .......................................... 67
Sam pling .................................................................................. 69
Content Analysis ............. ............................ 70
U nits of A nalysis ...................................................................... 71
Categories and Representing Data ................ ................... 72
Classification .......... ..................................72
Validity Threats and Response ......................................................... 73
Reliability Threats and Response....................................................... 76
G eneralizability................................................................................... 79
C hallenges ......................................................................................... 80
IV. FINDING S ....................................................................... 82
The Sam pling ..................................................................................... 82
Category Classification ...................................................................... 86
Connectivity
Social
Being
Scene
Consumption
Revolution
Tool
Value
Biology
Arena
Other
R aw R esults ...................................................................................... 91
Categorizing Titles ............................................................................. 96
V. CONCLUSION .......................................... 97
The Question of Commodification ................................. 102
Further Research ................... .................................. 105
In-Depth Research of Three Publications
Articles in Less-Developed Countries (LDCs)
Other Media (TV, Film, Advertising)
Content Analysis Online (1993-2000 Archives)
Ethnography Online
Semiotics and Barthes
Theoretical Model Developmenti\/
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Robinson, Glendal Paul. A Mythic Perspective of Commodification on the World Wide Web, dissertation, May 2004; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc4489/m1/6/: accessed April 25, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .