In Martha We Trust? The Cultural Significance of the Martha Stewart Phenomenon

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The thesis examines the relationship between Martha Stewart's rendition of domesticity and a broader cultural trend of the late 1990s U.S. domestic retreatism. It argues that the mode of construction and representation of the "domestic dream" in Stewart's programs cannot be examined outside of such concepts as class and ethnicity, whose understanding depends on the cultural, social, and political context of a given era, a context, in which they become transparent as aspects of the Western (white, patriarchal) status quo. Performing a deconstructive reading of these categories as employed by Stewart in the process of creation of her media persona, ... continued below

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Chmielewska, Katarzyna August 2003.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 242 times . More information about this thesis can be viewed below.

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  • Chmielewska, Katarzyna

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Description

The thesis examines the relationship between Martha Stewart's rendition of domesticity and a broader cultural trend of the late 1990s U.S. domestic retreatism. It argues that the mode of construction and representation of the "domestic dream" in Stewart's programs cannot be examined outside of such concepts as class and ethnicity, whose understanding depends on the cultural, social, and political context of a given era, a context, in which they become transparent as aspects of the Western (white, patriarchal) status quo. Performing a deconstructive reading of these categories as employed by Stewart in the process of creation of her media persona, the thesis examines what the negative as well as positive reactions to "Martha Stewart" convey about the condition of American society of the late 1990s and early 2000s.

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  • August 2003

Added to The UNT Digital Library

  • Feb. 15, 2008, 2:55 p.m.

Description Last Updated

  • May 6, 2016, 6:58 p.m.

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Citations, Rights, Re-Use

Chmielewska, Katarzyna. In Martha We Trust? The Cultural Significance of the Martha Stewart Phenomenon, thesis, August 2003; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc4267/: accessed May 25, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .