Just $10 A Month: A Television Advertising Campaign

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Description

This written thesis accompanies three television public service announcement spots. Two of the spots are 60 seconds and one of the spots is 45 seconds in length. I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan and to encourage expatriate and resident Pakistani's to donate to educational charities. A Website created by the filmmaker is promoted in the campaign. This Website provides information about various charities that educate children in Pakistan. Detailed accounts of pre-production, production and post-production of the campaign allow the viewer to comprehend the challenges in producing television campaigns ... continued below

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Mumtaz, Danish Kasim May 2003.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 864 times , with 8 in the last month . More information about this thesis can be viewed below.

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  • Mumtaz, Danish Kasim

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  • Main Title: Just $10 A Month: A Television Advertising Campaign
  • Added Title: Just ten dollars a month

Description

This written thesis accompanies three television public service announcement spots. Two of the spots are 60 seconds and one of the spots is 45 seconds in length. I produced this public service television advertising campaign to highlight the issue of child illiteracy in Pakistan and to encourage expatriate and resident Pakistani's to donate to educational charities. A Website created by the filmmaker is promoted in the campaign. This Website provides information about various charities that educate children in Pakistan. Detailed accounts of pre-production, production and post-production of the campaign allow the viewer to comprehend the challenges in producing television campaigns for social causes. Theoretical issues are also discussed, including the causes of illiteracy, the importance and role of social campaigns, the history and uses of propaganda as well as the aesthetic concerns of a public service campaign producer. I discuss the importance of creating the culture of public service campaigns in a third world country like Pakistan, and states that the Pakistani community needs to look inwards to overcome the challenge of illiteracy.

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UNT Theses and Dissertations

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  • May 2003

Added to The UNT Digital Library

  • Feb. 15, 2008, 2:34 p.m.

Description Last Updated

  • June 23, 2008, 11:29 a.m.

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Citations, Rights, Re-Use

Mumtaz, Danish Kasim. Just $10 A Month: A Television Advertising Campaign, thesis, May 2003; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc4193/: accessed July 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .