Political Agenda-Setting in Cable News as a Possible Technique for Securing an Audience Niche

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In an effort to better understand the motivations behind perceived biases in the US cable news industry, 72 hours of CNN, FOX, and MSNBC during the week preceding the 2006 congressional election were analyzed. First- and second-level agenda-setting theories are used to examine how long and in what way federal politicians are portrayed. The results indicate distinct differences in political presentations between the three networks.

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Mott IV, W.E. August 2007.

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  • Mott IV, W.E.

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In an effort to better understand the motivations behind perceived biases in the US cable news industry, 72 hours of CNN, FOX, and MSNBC during the week preceding the 2006 congressional election were analyzed. First- and second-level agenda-setting theories are used to examine how long and in what way federal politicians are portrayed. The results indicate distinct differences in political presentations between the three networks.

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  • August 2007

Added to The UNT Digital Library

  • Jan. 14, 2008, 11:15 p.m.

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  • Oct. 9, 2008, 12:06 p.m.

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Citations, Rights, Re-Use

Mott IV, W.E. Political Agenda-Setting in Cable News as a Possible Technique for Securing an Audience Niche, thesis, August 2007; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc3935/: accessed November 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .